EVENT TOUR
Minggu, 26 Februari 2017
CREATIVE DESIGN
Penggunaan istilah design atau desain bermula dari gambar teknik arsitektur (gambar potong untuk bangunan) serta di awal perkembangan, istilah desain awalnya masih berbaur dengan seni dan kriya. Di mana, pada dasarnya seni adalah suatu pola pikir untuk membentuk ekpresi murni yang cenderung fokus pada nilai estetis dan pemaknaan secara privasi. Sedangkan Desain memiliki pengertian sebagai suatu pemikiran baru atas fundamental seni dengan tidak hanya menitik-beratkan pada nilai estetik, namun juga aspek fungsi dan latar industri secara massa, yang memang pada realitanya pengertian desain tidak hanya digunakan dalam dunia seni rupa saja, namun juga dalam bidang teknologi, rekayasa, dll. (wikipedia.com)
Kreatif adalah kemampuan mengembangkan/menciptakan ide dan cara baru yang berbeda dari sebelumnya
Creative design adalah kemampuan mengembangkan/menciptakan ide design baru yang berbeda dari sebelumnya. perkembangan jaman dan teknologi menuntut kami para creative design untuk selalu berkreasi serta berinovasi dalam banyak hal. salah satunya adalah seni design grafis
Jumat, 24 Februari 2017
BRAND ACTIVATION
Brand activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.
Marketing activation , sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.
Activation based on direct-response marketing will focus on generating immediate sales transactions.
EVENT MANAGEMEN
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.
